Sr Marketing Manager (Trades & Events)

 Hiring: - Sr Marketing Manager (Trades & Events)

 

 

For further information please DM at H/P: +65 9165 5825 || H/P: +91 99867 39628 or share updated profile at surendra@pivotal.associates

 

 

Title: Senior Manager/ Manager, Marketing 

 

Location: Bangalore preferred, can consider Delhi NCR or Mumbai candidates

 

Job Description: 

 

Þ   Strategy, lead and implement the overall BTL, Trade and Non-trade marketing, Partnerships function for the business. Includes planning and execution of all campaigns, activations, sponsorships and marketing deals.

Þ   Participate in annual planning with sales and marketing to achieve business outcomes. Understand the business inputs, customer pain points and design marketing strategies to win market share.

Þ   Strengthen the brand presence within the industry and with trade, associations, key influencer segments. Foster deep relationships with senior leaders and influencers, build industry knowledge and network strongly in the sector.

Þ   Identity, onboard and negotiate plans with partners, vendors across India. Get best rates and value-additions from partners on campaigns.

Þ   Oversee day-to-day implementation of all campaigns, measure, and report results.

Þ   Conduct regular market research and report findings, suggest solutions for different teams/ solve for business problems using market data.

Þ   Marketing for KAM for top regions working in collaboration with Sales lead of that region

Þ   Must have done partnerships with associations like CREDAI/ Construction Federation of India/ Builders Association of India or similar industry bodies.

 

 

 

Experience Required:

 

Þ   Min 8 years’ experience in Non-trade marketing, BTL, Events marketing in construction/ real estate/ manufacturing/ MSME or related sectors.

Þ   Good experience in brand planning, media activation, offline campaign development and execution pan India.

Þ   Must have extensive marketing experience in north, west and south regions

Þ   Strong team player, capable of working with internal and external partners. Has excellent negotiation skills

Þ   Handled large events, activations and worked with large and small vendors across India.

Þ   Adaptable and willing to learn new techniques.

Þ   Excellent communication skills, fluency in English, Hindi and 1 regional language.

Þ   MBA preferred.