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Product Marketing Manager – Remote (Gurgaon/ Bangalore/ Mumbai)

Looking for Product Marketing Manager, Contact us at surendra@pivotal.associates || +91 99867 39628 || H/P: +65 9165 5825

Role: Product Marketing Manager

Location: Gurgaon 

 

Overview

We are looking for a product marketing manager to join our fast-growing team. The ideal candidate exhibits a deep understanding of markets and buyers to devise and lead a product’s go-to-market strategy. They must work cross-functionally, unifying and motivating peers from different teams (e.g. product management, digital marketing, communications, field marketing, sales). The product marketing manager must have an expert understanding of the product’s buying audiences and their needs and often acts as a subject matter expert (SME) who transfers knowledge about markets, buyers, and product across marketing and sales functions.

 

Roles/Responsibilities

•       Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy

•       Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles

•       Influence product development through well-defined market requirements

•       Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook

•       Develop product positioning, value propositions, and messaging that resonate with the buying audience and produce the source messaging blueprint

•       Collaborate with marketing peers and resources to produce relevant content for target buyers

•       Develop the competitive comparison guide for use in positioning against similar offerings from other organizations

•       Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan

•       Enable sellers and coordinate the development of sales content and activities for direct and indirect sales

•       Assist in product naming by providing market, competitive, and customer context

•       Manage launch planning and orchestrate execution of the commercial release of a product

•       Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building

•       Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative

•       Develop customer references, testimonials, and case studies for external and internal use, or assist a formalized customer marketing function in doing so

•       Drive product retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so

•       Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team

•       Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

 

Requirements

 

•       MBA in Business, Marketing

•       5 years of product marketing experience or in similar roles

•       The candidate should have a good knowledge (in terms of market, technical and product features) in Cloud networking services, including WAN networking like SD WAN, Ethernet, and others. 

•       Good knowledge in working/partnering with Technology/Software/Hyperscaler partners to jointly offer differentiated solutions in the market

•       Strong time management skills

•       Product-Led Growth mindset keeping users at the center of everything 

•       Comfort in a fast-paced, entrepreneurial, start-up environment

•       Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities

•       Ability to create value propositions and messaging strategies

•       Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships

•       Ability to analyze information collected from win/loss interviews and pipeline behavior

(conversion rates and velocity) to detect breakdowns in the marketing and sales process

•       Ability to link product launches to organizational campaign themes and goals

•       Strong writing, communication, presentation development and delivery skills

•       Critical thinking

•       Project management

•       Knowledge of Salesforce and Hubspot is an advantage

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