Looking
for Product Marketing Manager, Contact us
at surendra@pivotal.associates || +91 99867 39628 || H/P: +65 9165 5825
Role: Product Marketing Manager
Location: Gurgaon
Overview
We are
looking for a product marketing manager to join our fast-growing team. The
ideal candidate exhibits a deep understanding of markets and buyers to devise
and lead a product’s go-to-market strategy. They must work cross-functionally,
unifying and motivating peers from different teams (e.g. product management,
digital marketing, communications, field marketing, sales). The product marketing
manager must have an expert understanding of the product’s buying audiences and
their needs and often acts as a subject matter expert (SME) who transfers
knowledge about markets, buyers, and product across marketing and sales
functions.
Roles/Responsibilities
•
Define the market opportunity for a product;
perform segmentation and targeting exercises that identify the segments with
the highest propensity to buy
•
Conduct market and customer research to gather
data and insight about target personas, buyer needs and the purchasing decision
process for the product, including key buyer roles
•
Influence product development through
well-defined market requirements
•
Write and socialize the following product-level
documents: marketing plan, sales enablement plan, launch plan, solution
handbook
•
Develop product positioning, value
propositions, and messaging that resonate with the buying audience and produce
the source messaging blueprint
•
Collaborate with marketing peers and resources
to produce relevant content for target buyers
•
Develop the competitive comparison guide for
use in positioning against similar offerings from other organizations
•
Collaborate with a sales enablement and/or
sales operations manager to produce a sales enablement plan
•
Enable sellers and coordinate the development
of sales content and activities for direct and indirect sales
•
Assist in product naming by providing market,
competitive, and customer context
•
Manage launch planning and orchestrate
execution of the commercial release of a product
•
Provide market and buyer insights to drive the
development of campaign strategies including demand creation and reputation
building
•
Serve as market-facing SME/thought leader for
the product and interface with industry analysts as company representative
•
Develop customer references, testimonials, and
case studies for external and internal use, or assist a formalized customer
marketing function in doing so
•
Drive product retention and upsell/cross-sell
strategies or assist a formalized customer marketing function in doing so
•
Conduct win/loss interviews and perform ongoing
analysis to determine the level of customer product adoption and provide
feedback to the product team
•
Monitor and report on the performance of
products in the market and communicate the results of related sales and
marketing efforts
Requirements
•
MBA in Business, Marketing
•
5 years of product marketing experience or in
similar roles
•
The candidate should have a good knowledge (in
terms of market, technical and product features) in Cloud networking services,
including WAN networking like SD WAN, Ethernet, and others.
•
Good knowledge in working/partnering with
Technology/Software/Hyperscaler partners to jointly offer differentiated
solutions in the market
•
Strong time management skills
•
Product-Led Growth mindset keeping users at the
center of everything
•
Comfort in a fast-paced, entrepreneurial,
start-up environment
•
Ability to conduct market, competitor, and
customer research to gather insights and assess market opportunities
•
Ability to create value propositions and
messaging strategies
•
Ability to develop strategies for creating
pipeline for new offerings as well as upsell, cross-sell, and account-based
marketing programs to grow existing relationships
•
Ability to analyze information collected from
win/loss interviews and pipeline behavior
(conversion rates and velocity) to detect breakdowns in the
marketing and sales process
•
Ability to link product launches to
organizational campaign themes and goals
•
Strong writing, communication, presentation
development and delivery skills
•
Critical thinking
•
Project management
•
Knowledge of Salesforce and Hubspot is an
advantage
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