Looking for Sr Marketing Analytics
Manager, Location Singapore || Responsible for APAC & Japan region || Experience
around years || Experience in digital marketing is added advantage || Contact
us at surendra@pivotal.associates || H/P: +65 9165 5825 || H/P: +91 99867 39628
Responsibilities:
·
Collaborate with marketing
teams across APJ to continually optimize media channels.
·
Analyze complex and large data sets to identify opportunities for
optimization and improvement.
·
Innovate on methodologies to track ROI of online and offline
marketing campaigns and overall business performance
·
Define, develop and produce comprehensive regular measurement and
reporting plans for existing and new marketing initiatives.
·
Oversee design, automation, and interpretation of regular
performance reports
·
Provide historical, current and predictive views of marketing
metrics to key stakeholders.
·
Contribute to attribution and modeling projects.
·
Identify, monitor and report on emerging trends, opportunities and
competitors.
·
Bachelor’s degree required, preferably in a
quantitative/analytical field
·
9+ years of experience with analytics (knowledge of data mining
algorithms, techniques (decision trees, ensemble learning, clustering,
association rule mining etc.) and problem areas (churn prediction,
segmentation, forecasting, attribution rules etc.) preferred
·
Fluent in Japanese both written and verbal as a 2nd
language
·
Deep familiarity with tools such as advanced Excel, R, SQL,
Tableau etc.
·
Knowledge of direct marketing acquisition preferred
·
Knowledge of different media channels including Mobile, SEO, Paid
Search, Email and Web preferred
·
Experience in onlin media channels preferred (digital marketing)
·
Thrive in a fast-paced, constantly changing, and very exciting
environment. You’re self-motivated, passionate, and you unequivocally believe
in the power of analytics
·
An affinity for data extraction, manipulation, and statistics
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Bias towards action. Always striving to translate findings into
activity
·
Proactive communicator with high energy and enthusiasm
·
Self-starter and not dogmatic about experimental design. Live in
the real world and aren’t scared by messy and incomplete data
·
Able to present your findings effectively and persuasively
